New Chemical Centre
Supplier of laboratory chemicals, glassware and scientific instruments to academic, research and industrial customers.
The Challenge
Make a technically broad scientific catalogue accessible to institutional and industrial buyers while supporting product enquiries.
Our Approach
Brand/principal navigation; Scientific product catalogue; Product enquiry functionality; Company and distributor information. For New Chemical Centre, the digital experience needed to reflect the expectations of the professional services market while keeping the customer journey straightforward. The website is structured around the information and actions most relevant to prospective customers, with emphasis on clarity, credibility and accessible calls to action. The project demonstrates how a sector-specific website can turn complex business information into a more usable digital experience without losing the character of the brand.
Business Context
Supplier of laboratory chemicals, glassware and scientific instruments to academic, research and industrial customers.
Digital Experience Focus
- Brand/principal navigation
- Scientific product catalogue
- Product enquiry functionality
- Company and distributor information
The Approach
For New Chemical Centre, the digital experience needed to reflect the expectations of the professional services market while keeping the customer journey straightforward. The website is structured around the information and actions most relevant to prospective customers, with emphasis on clarity, credibility and accessible calls to action. The project demonstrates how a sector-specific website can turn complex business information into a more usable digital experience without losing the character of the brand.
Results
A more structured digital presence that gives the business a professional platform for presenting its offering and supporting customer enquiries.