Khalid Burny Co.
Manufacturer/supplier of military caps, uniform accessories, embroidery badges, leather belts and Masonic regalia.
The Challenge
Organize a highly specialized product range for international and trade buyers.
Our Approach
Detailed product categories; Inquiry basket/product enquiry; Specialist B2B catalogue; International buyer contact information. For Khalid Burny Co., the digital experience needed to reflect the expectations of the manufacturing market while keeping the customer journey straightforward. The website is structured around the information and actions most relevant to prospective customers, with emphasis on clarity, credibility and accessible calls to action. The project demonstrates how a sector-specific website can turn complex business information into a more usable digital experience without losing the character of the brand.
Business Context
Manufacturer/supplier of military caps, uniform accessories, embroidery badges, leather belts and Masonic regalia.
Digital Experience Focus
- Detailed product categories
- Inquiry basket/product enquiry
- Specialist B2B catalogue
- International buyer contact information
The Approach
For Khalid Burny Co., the digital experience needed to reflect the expectations of the manufacturing market while keeping the customer journey straightforward. The website is structured around the information and actions most relevant to prospective customers, with emphasis on clarity, credibility and accessible calls to action. The project demonstrates how a sector-specific website can turn complex business information into a more usable digital experience without losing the character of the brand.
Results
A more structured digital presence that gives the business a professional platform for presenting its offering and supporting customer enquiries.