Oriental Builders
Construction/property development business.
The Challenge
Present projects, construction capability and company credibility to prospective clients and partners.
Our Approach
Project portfolio; Construction/company profile; Service/capability presentation; Lead/contact pathways. For Oriental Builders, the digital experience needed to reflect the expectations of the real estate, architecture & construction market while keeping the customer journey straightforward. The website is structured around the information and actions most relevant to prospective customers, with emphasis on clarity, credibility and accessible calls to action. The project demonstrates how a sector-specific website can turn complex business information into a more usable digital experience without losing the character of the brand.
Business Context
Construction/property development business.
Digital Experience Focus
- Project portfolio
- Construction/company profile
- Service/capability presentation
- Lead/contact pathways
The Approach
For Oriental Builders, the digital experience needed to reflect the expectations of the real estate, architecture & construction market while keeping the customer journey straightforward. The website is structured around the information and actions most relevant to prospective customers, with emphasis on clarity, credibility and accessible calls to action. The project demonstrates how a sector-specific website can turn complex business information into a more usable digital experience without losing the character of the brand.
Results
A more structured digital presence that gives the business a professional platform for presenting its offering and supporting customer enquiries.